The Taranaki Hardcore label was created in 1996 by Surf Shop owners Trish and Nigel Dwyer. At that time there was an increasing demand for a Taranaki T-shirt that was set apart from surf wear and other labels, something that Taranaki people of all ages and from all walks of life could identify with. With the help of their screen printer a design was created featuring icons of the Taranaki Region, the mountain, the sea, our farmland, oil industry & the wings of freedom representing our great lifestyle.

Over the years the brand has grown and so has its diversity.

Taranaki Hardcore now sell a large range of clothing, hats and accessories which can be purchased in store or via the website.

The Taranaki Hardcore label has gone all over the world, especially to our 'expats' in Australia. Taranaki Hardcore stickers and clothing have been spotted in Ireland, Canada, London, Afghanistan and as far away as the Antarctic showing Taranaki people are Taranaki Proud where ever they are.

The Community

Taranaki Hardcore has been involved in the Community for many years supporting and sponsoring many teams, clubs, charities, schools & musicians.

The Taranaki Hardcore banner is proudly displayed at many functions around the province and the number of stickers seen in and out of Taranaki is increasing every day, showing that Taranaki people where ever they live are 'Taranaki Proud'.

Taranaki Hardcore © 2021
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